The Challenge
Launch Zilago.com and increase brand awareness in Georgetown, Penang.
Encourage audiences to explore and discover hidden accommodations in Penang.
Promote Penang as a destination for unique and memorable experiences.
The Solution
Key Messages:
"Get lost in Penang, Get-away in Penang, Get fun in Penang": Emphasizing the idea of adventure and exploration in Penang, inviting audiences to experience the city in a unique and exciting way.
The advertising and visual design elements of the campaign were crafted to evoke a sense of mystery, excitement, and adventure. Utilizing vibrant colors, captivating imagery, and playful typography, the campaign materials aimed to capture the attention of the target audience and spark curiosity about the hidden gems of Penang.
Key Features
The campaign utilized a combination of online and offline channels to reach the target audience effectively. This included digital advertising on social media platforms, email marketing campaigns, outdoor advertising in key locations in Georgetown, and promotional events to engage with the local community.
Key Takeaway
A MAZE ING RACE successfully generated buzz and excitement around the launch of Zilago.com in Georgetown, Penang. The campaign not only increased brand awareness but also encouraged audiences to explore and discover hidden accommodations in Penang, contributing to the overall promotion of Penang as a vibrant and dynamic destination.
As the designer and visual strategist for A MAZE ING RACE, I conceptualized and executed the advertising and visual design elements of the campaign. This involved developing creative concepts, designing campaign materials, and collaborating with the team to ensure alignment with campaign objectives.